I am a sociology consultant to businesses, organisations and the media.

Examples of my consultancy activities include:

  • media appearances in relation to launches of marketing campaigns, reports or surveys
  • providing research evidence and advice to lawyers
  • providing research training in qualitative methods and research ethics
  • reviewing book proposals for publishers and grant applications for research funding organisations.

2022

I acted as a consultant to a marketing agency about baby names on behalf of their end client (a branded clothing company).

2019

I provided consultancy to a marketing agency on behalf of their end client, in the context of speculation about what the Duke & Duchess of Sussex (aka Harry & Meghan) would name their first child.

2017

I worked with Leicester Ageing Together in the development of a community researcher programme to evaluate issues that matter to older people. I provided training sessions on social research, qualitative methods and research ethics.

Also in 2017, I was asked by a major pharmaceutical company to deliver a briefing on women ‘baby boomers’.

2015

I was asked to help identify children of achievement from the past who could be included in the game History Heroes.

2014

In April 2014, I was invited by the Campaign for Social Science to join a group of experts who worked to produce a report making the case for social sciences in the run-up to the 2015 General Election.

2011

I was asked by the Department for Education to submit my journal articles on children’s consumption of clothing to the Bailey Review of the commercialisation and sexualisation of childhood.

2010

In 2010, I was appointed as the academic sociology consultant to Genergraphics Inc., a US marketing company specialising in generational market research, in the publication of their book, Genergraphics.