I am a sociology consultant to businesses, organisations and the media.
Examples of my consultancy activities include:
- media appearances in relation to launches of marketing campaigns, reports or surveys
- providing research evidence and advice to lawyers
- providing research training in qualitative methods and research ethics
- reviewing book proposals for publishers and grant applications for research funding organisations.
I provided consultancy to a marketing agency on behalf of their end client, in the context of speculation about what the Duke & Duchess of Sussex (aka Harry & Meghan) would name their first child.
I worked with Leicester Ageing Together in the development of a community researcher programme to evaluate issues that matter to older people. I provided training sessions on social research, qualitative methods and research ethics.
Also in 2017, I was asked by a major pharmaceutical company to deliver a briefing on women ‘baby boomers’.
I was asked to help identify children of achievement from the past who could be included in the game History Heroes.
In April 2014, I was invited by the Campaign for Social Science to join a group of experts who worked to produce a report making the case for social sciences in the run-up to the 2015 General Election.
I was asked by the Department for Education to submit my journal articles on children’s consumption of clothing to the Bailey Review of the commercialisation and sexualisation of childhood.
In 2010, I was appointed as the academic sociology consultant to Genergraphics Inc., a US marketing company specialising in generational market research, in the publication of their book, Genergraphics.