I am a sociology consultant to businesses, organisations and the media.

Examples of my consultancy activities include:

  • speaking at press conferences held in relation to launches of reports or surveys
  • providing research evidence and advice to lawyers
  • providing research training in qualitative methods and research ethics
  • reviewing book proposals for publishers and grant applications for research funding organisations.

2017

I am working with Leicester Ageing Together in the development of a community researcher programme which will evaluate issues that matter to older people. I have provided training sessions on social research, qualitative methods and research ethics.

Also in 2017, I was asked by a major pharmaceutical company to deliver a briefing on women ‘baby boomers’.

2015

I was asked to help identify children of achievement from the past who could be included in the game History Heroes.

2014

In April 2014, I was invited by the Campaign for Social Science to join a group of experts who worked to produce a report making the case for social sciences in the run-up to the 2015 General Election.

2011

I was asked by the Department for Education to submit my journal articles on children’s consumption of clothing to the Bailey Review of the commercialisation and sexualisation of childhood.

2010

In 2010, I was appointed as the academic sociology consultant to Genergraphics Inc., a US marketing company specialising in generational market research, in the publication of their book, Genergraphics.

 

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